The V&A’s new look: Exhibition Road Quarter launch 

A day before its official opening by Catherine, the Duchess of Cambridge, I was invited along with a handful of journalists to view the reveal of the brand new Exhibition Road entrance to the V&A Museum in London. A project seven years in the making, the new entrance brings the museum right into the bustling heart of Albertopolis, the cultural learning centre envisioned and coaxed to life by Prince Albert.


At the launch, the practical nature of the new entrance was revealed – an increase of visitors numbers from around 1.5 to 4 million per year meant that the current entrance was under strain, and the new Exhibition Road entrance was sorely needed to not only accommodate the influx of guests, but to also consolidate the museum’s place amongst its neighbours.

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